Is your library's brand delivering the message you hope to convey? Or are you struggling to keep your messaging and visual identity consistent and clear? Developing a library brand ranges from being simple and easy to being incredibly complex. In this session, learn where Rochester Public Library's project landed on that spectrum as they worked through a rebrand in 2018. Karen also touches on her experience rebranding a smaller library in rural Colorado and the challenges she faced in that project. "Branding for Beginners" provides insights into the rebrand process and highlights the science behind using clear, consistent messaging and a developed visual identity system to reiterate marketing messages. This session also includes information about best practices for utilizing your brand's visual assets (logo, typeface, and colors) and helpful tips for providing consistency across your organization.
