"Marketing" is one of the most common answers to: what do you wish you learned in library school? Marketing is a lot more than creating a flyer in MS Word or Publisher. This presentation will begin with defining marketing within the broader library context. It will then focus on library placement and promotion through visual merchandising. Do you want your books to fly off the shelf? Do you wish you could create displays and use marketing tactics to improve self-service in the library? Visual merchandising is likely the answer you are looking for. Visual merchandising is the practice of using floor plans and displays for maximizing your patrons finding what they are looking for. We will also include examples of how visual merchandising is executed in retail and in the private sector. Ultimately, we will explore how librarians can use visual merchandising practices within the library to improve material discover-ability and increase circulation.
