Librarians did not create Facebook, or Google, or data brokers, or web-based adtech, or the Internet of Privacy-Destroying Things. We and our patrons still have to live in the genuinely unsettling world where these companies and their surveillance technologies exist. What does that mean for our ethical commitment to patron privacy? How does it change how we protect our patrons? How do we resist pressures from inside as well as outside our profession to compromise patron privacy?