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Friday, October 12 • 2:15pm - 3:05pm
Building Buy-in for Marketing at Your Library

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Marketing is essential to a library’s success, but many libraries have a love-hate relationship with it. How do you build the organizational knowledge of what marketing is and isn’t? How can you convince your colleagues of its value? How can you build teams that work together to produce kick-ass communication and promotion that result in great customer experiences? Have you fought the battle of the answer-to-everything flyer? Have you struggled to get all staff to understand that marketing is everyone’s job? On Friday, October 12 Gina Millsap, CEO of the Topeka & Shawnee County Public Library, the 2016 Gale/Library Journal Library of the Year, will share how the Topeka and Shawnee County Public Library is creating a marketing culture and how you can do it too.


Friday October 12, 2018 2:15pm - 3:05pm CDT